Engineering the Future of Head Protection
Our team combines design, engineering, and real-time testing to accelerate product innovation and deliver market-ready solutions with precision and speed.
With over 75 years of combined expertise in helmet development, we specialize in taking concepts from the earliest sketch through to validated, production-ready designs. Our strength lies in the technical depth of our process—merging advanced engineering with rigorous testing to ensure performance, safety, and innovation.
At our HSD LAB Test Facility, we test to the world’s most demanding helmet standards—spanning bike (CPSC, ASTM, EN, Virgina Tech), e-bike (NTA), motorcycle (DOT, ECE, CCC, SNELL, FIM) snow (ASTM, CE EN), water sports (EN) and industrial safety categories (ANSI-ISEA, EN) while also driving new advancements in impact protection. Our capabilities include engineering, materials science, CFD thermodynamic and aerodynamic analysis, Global sourcing, and full lifecycle product development, giving brands a single point of access to world-class technical expertise.
For brands committed to head protection, we are the laboratory and technical team that delivers not just compliance, but innovation, insight, and engineering excellence.
Simon Fisher - Co Founder / CEO
Simon has been shaping the future of helmets since 1992, when he began his career with Giro Sport Design. With decades of leadership across the bike, outdoor, and motorsports industries, he brings a rare combination of deep product expertise and innovation strategy. Simon specializes in translating consumer insights into breakthrough designs, ensuring every project pushes the boundaries of performance, safety, and user experience.
Loz Broers - Co Founder - COO
With more than 20 years dedicated to helmet innovation and product development, Loz brings extensive expertise in guiding ideas from early R&D through to successful market launch. His career spans leadership roles in both motorcycle and bike helmet programs, where he has overseen the creation of some of the industry’s most technically advanced and commercially successful products.
Loz combines a deep understanding of engineering, operations, and finance to ensure innovation is backed by strong execution and scalable growth. His ability to balance product vision with business strategy makes him a driving force behind the team’s success.
Julio Valencia - Co Founder / CTO
With 19 years of hands-on experience across bike, motorcycle, snow, and team sports helmets, Julio is the definition of technical leadership. His expertise spans the entire innovation cycle—from advanced concept development to direct testing and performance validation of finished products.
Julio’s deep knowledge of materials, safety standards, and engineering processes ensures that every helmet innovation is both cutting-edge and proven in real-world conditions. His “been there, done that” approach is backed by a track record of delivering solutions that redefine protection and performance.
Gregg Jacobsen - Co Founder / Engineering Lead
Mechanical engineering is the foundation of every breakthrough in helmet design—and Gregg has been that foundation for over two decades. With 23+ years of experience developing products for some of the world’s leading cycling and motorcycle helmet brands, his cycling work has shaped innovations seen everywhere from the Tour de France to everyday riders.
Gregg brings unmatched expertise in structural design, materials, and engineering systems, making him a driving force in defining the next generation of helmet protection standards. His ability to bridge advanced engineering with real-world performance ensures every innovation is built on strength, safety, and precision.
