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Brand Audit
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Qualitative and Quantitative Market Research
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Key Region Market Opportunity Assessment
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Global Rider/Distributor Interviews
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Research Imagery & Rider Group Definitions
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Product Management 5-Year Product Growth Plan
Process & Deliverables
Bicycle Category Research & Line Planning Support.
To guide long-term growth, Lumos engaged HSDL for a strategic brand and market assessment. We conducted a full brand audit, market overview, and global rider interviews to identify opportunities for expansion. The result included clear insights, growth strategies, and a five-year roadmap for product development and market presence.
Summary
Project: Category Research
Lumos is an innovative bicycle helmet brand redefining what makes a helmet “smart.” We partnered with Lumos on multiple projects, from ground-up product design and engineering to fit optimization and strategic category research.
Overview
Client: LUMOS
